It was us who built the infrastructure. We set up websites in which teens from all of Scotland were able to download everything needed for free, take part in forums or read the bio of their favourite “Artist”. User numbers of Acoustica Mixcraft and Sony Acid Pro must have skyrocketed without them actually making any money. We set up teams with actual hierarchies and chains of command (Everyone knew it was English’s Mixmysters and Cambo’s Team Techno). We held competitions that included people from all over Scotland and even Ireland. We made celebrities out of mere teenagers clicking at computer screens, who hasn’t heard of Gary McF?
Is it not amazing that we created this all at the age of what? 13? 14? The system we created had probably more people listening to our own music than actual chart stuff.
Thousands spent on marketing campaigns yet our computers were full of this stuff. The story of PCDJ music may be (I feel) unfairly mocked by us as we get older, but the feats achieved were undoubtedly impressive. The way it was able to harness social networking, which was even harder without Facebook or Twitter, to create mass appeal is something to be admired. If I could generate the same heat with my blog I’d easily be able to market it to advertisers.
This was one of the sad sides to the whole thing that, with all it’s popularity, it was unable to be converted to monetary gain. This was due to copyright laws and over saturation. But look at DJ Earworm, he is doing exactly what we did and is getting all the praise. He’s being Heralded as being very original when really he is just doing what we were doing 5 years ago. However the websites did have Paypal accounts for people to donate money but I’m guessing no one did as if a site did have to close there was always going to be other ones to go to.
I’m sure there are still sites out there somewhere with the next generation playing about on their computers and they are probably going through the same stuff we did. The trick is though to let it go when you’re meant to. I bumped into a drunk, 23-year-old DJ Pulse who, in his drunken state, started chatting to me and offered me a beer (I have never met or spoken to the man in my life). He then boastfully explained that he was DJ Pulse (he was on his way to work by the way) and I was not impressed, I felt sorry for him. He played his “music” to me and I had to feign enjoyment (he was a big guy, and drunk). It was sad to see that this guy couldn’t relinquish his grip of the past and the mass exposure and adulation he received. He once was a boy sitting in a bedroom making tunes, which is ok.Now he is just a fat man boring strangers with his exaggerated tales. Or is he the right one? Why should we not allow him his few pleasures? Why should we judge him for listening to 90’s Eurodance (they’re the ones with that classic neddy feel to them) in a track suit, going to work, drinking? Well perhaps we should. And I did.